TAGLINES HELP CUSTOMERS REMEMBER YOUR BUSINESS
What makes your business stand out? Your logo design is only one aspect of your corporate identity and image. In a stirring sea of advertising, marketing and rapidly developing global trade, it is fundamental to bring an element to your corporate identity that is not only unique, but draws the eye and engages the mind. A tagline is a very effective method for quickly educating your prospective customers to the nature of your business products or services.
No matter what business you’re in, you must have a Unique Selling Point and a great company slogan or tagline to present it.
Good taglines are simple, yet have a rather inspiring ability to stick in your mind. There are many techniques that can be used to create an affective tagline that is not soon forgotten. The use of meter can make words sound more musical. When word combinations generate a rhythm they frequently become more appealing and more memorable. Taglines and slogans when cleverly composed can have subtle and effective mnemonic value in the battle for your potential client’s attention.